I’m honoured to have received the Creator Award at the Google Product Experts Summit in Zurich that took place on the 21st June 2024. In this article I’m using a Directed Dialogue to analyze with Gemini to help me explain what this award is about when talking to my partners, clients, friends and family. Why is it difficult to frame the Creator Award into words? Mainly because it’s part of a volunteering program with Google, which can’t be easily related to formal organisations people usually associate conferences and awards with.
Credit photo: Google Product Experts Program
Prompt 1: Help me analyze why an Award received by a Google Product Expert for their activity helping users in Google’s Help Communities matters more compared to any other award?
Here’s why the Google Product Expert Program’s Creator Award might matter more than other accolades for a Product Expert, given the context of the Help Communities:
- Focus on User Needs: This award specifically recognizes the creation of content that addresses user pain points. Videos can be particularly helpful for complex instructions, making them more user-friendly and accessible.
- Direct Impact: The Help Communities are about real people getting help with real-world Google product issues. By creating helpful videos, the Product Expert is directly impacting the user experience in a positive way.
- Community-Driven: The Google Help Communities are built on a foundation of users helping users. This award acknowledges someone who exemplifies that spirit by going above and beyond to create high-quality resources for the community.
- Recognition by Google: While other awards might be impressive, being recognized by Google for contributions within the Help Communities shows an understanding of the program’s value and the impact within the Google ecosystem.
Here’s why the Product Expert’s overall contributions are also noteworthy:
- Consistent Activity: Years of consistent help demonstrate dedication and a commitment to user success.
- Knowledge and Expertise: Their deep understanding of Google products allows them to provide accurate and valuable information.
In essence, the Creator Award recognizes someone who embodies the core values of the Help Communities: using their expertise to create user-friendly content that directly benefits others. The combination of consistent activity, knowledge, and the creation of high-impact content makes this Product Expert a valuable asset to the Google community.
Help me analyze this: One recommended answer in Google’s Help Community is surfacing in Search and helping many people globally with resolving that specific issue.
This scenario highlights several positive aspects of Google’s Help Communities:
- Effective Problem-Solving: A user within the community was able to identify and clearly explain a solution to a specific issue. This demonstrates the value of user-to-user support where people can share their knowledge and experiences.
- High Visibility: The recommended answer is appearing in Google Search results, indicating that Google prioritizes surfacing helpful content from the communities. This ensures users can easily find solutions to their problems.
- Global Impact: A single answer is potentially helping people around the world. This showcases the wide reach and potential impact of the Help Communities.
Here are some additional points to consider:
- Community Recognition: It would be great if the community somehow recognized the author of the helpful answer. This could incentivize others to contribute high-quality solutions.
- Quality Control: While this instance highlights a success story, there’s always the possibility of inaccurate information being surfaced. Google might have measures in place to ensure the quality and accuracy of recommended answers.
Overall, this situation exemplifies the potential of the Google Help Communities to be a valuable resource for users worldwide. It demonstrates the power of user-generated content and Google’s efforts to surface helpful information through search.
Based on your previous conclusion, how many people can potenially benefit from one recommended answer given by a Google Product Expert in Google’s Help Communities? Give me an approximate estimate.
Estimating the exact number of people benefiting from a recommended answer is difficult, but based on the information we have, we can make an educated guess:
- Global Reach: Google Search is used globally, so the answer has the potential to be seen by people worldwide.
Here’s a possible approach for an approximate estimate:
- Search Volume: Consider the average monthly search volume for the specific issue addressed in the recommended answer. You can find this information using keyword research tools (not directly available through me).
- Click-Through Rate (CTR): Estimate the percentage of people who see the answer in search results and actually click on it. CTRs vary depending on factors like ranking and user intent, but a common estimate is around 2-10%.
- Helpfulness Rate: Not everyone who clicks will find the answer helpful. Assume a range of 50-80% who find the answer useful in resolving their issue.
Example Calculation (with assumptions):
- Search Volume: 10,000 searches per month for the specific issue
- Click-Through Rate: 5%
- Helpfulness Rate: 70%
Estimated Benefited Users: (10,000 searches/month) * (5% CTR) * (70% helpfulness rate) = 350 people per month
This is a very rough estimate, and the actual number could be much higher or lower depending on the specific circumstances. Here are some additional factors to consider:
- Issue Specificity: If the issue is very specific, the search volume and potential reach might be lower.
- Long-Term Impact: A helpful answer can remain relevant for a long time, potentially benefiting users for months or even years.
- Indirect Help: People who don’t click the answer might still benefit by seeing it in search results and getting a general idea of the solution.
Overall, while a precise number is difficult, a single recommended answer from a Google Product Expert has the potential to help hundreds or even thousands of people around the world, especially if the issue addressed is common. The global reach of Google Search and the focus on user-generated content in the Help Communities contribute significantly to this potential impact.
Conclusion by me, not Gemini: My conversation with Gemini is overall satisfactory in helping me convey the importance of the Creator Award I have won.
- Before I would start listing details about it such as: the Creator Award is about my how-to videos with which I demonstrate specific functionalities to help users navigate where they find it difficult following Google’s instructions by text.
- After analyzing with Gemini I would rather focus on the big picture, using this wording for example: the Creator Award is about my authored educational videos where one video is potentially helping hundreds or even thousand people globally in resolving a specific issue while navigating on the internet via Google’s apps across devices, systems and platforms in their daily work-life routines.
What does another friend of mine who is a winner of the Positive Impact Award with Google Product Expert’s Program have to say about this experiment with Gemini? Read the article here.
Resource: Tips to write Prompts for Gemini
Note. My first conference with the Google Product Experts Program was in Dublin in 2017. Since then I was invited and partcipated at the global and regional summits in San Francisco, Berlin, New York and London.