How to Implement 3 Communications Best Practices with Google Currents
I’m using communication best practices as a commonwealth indicator of societies health in communications, in line of IPRA’s definition for trusted and ethical communication methods. The coronavirus “co-host” infodemia brought health- information correlation in focus. It is a matter of urgency to embrace communications best practices for all, from individuals, through the business world to the governments.
The new normal in communications is including digital communication solutions regardless of the entity. As a consequences of the pandemia, experiences online have closed communication gaps in many aspects of the digital divide for the occupation of teachers, medical stuff and professionals in businesses.
It is a clear pattern of human to human relationships synchronized online in every industry niche, shaping the trend in communications and The Internet in general. The purpose of communicating by answering the question “Why” finds it resolved through the indexed formula with Google Currents:
Leader in the spotlight for community’s thriving
Digital Communication Skills
The 3 communications best practices in this indexed formula of Google Currents are
Leaders
Streams
Tags
I’ve looked into the etymology of the word currents: a constant flow of movement, happening now and up-to-date. Basically the exchange of opinions is resolved during an ongoing conversation where participants are given accountability roles.
The key role is given to the Content Administrator. During the announcement of Google Currents at NEXT19 Conference, this role was defined as
A natural communicator with diplomacy on top of their skill who is digitally savvy to receive the assigned role.
Digital Communication Skills
How does the Content Administrator Moderate with Google Currents?
Content Admins are given the tools needed for the moderation:
Assign Leader Role
Start Stream
Activate Tags
- Tags are activated from the Admin Console, Google apps, Currents
Common use cases for creating streams in Google Currents:
Streams are announcement corner for leadership, company-wide or regional communications, or human resources teams. Here are a few guideline from Google Currents useful article:
- Space for new hires to introduce themselves.
- Help desk or a space for employees to ask questions and get tips from colleagues.
- Company culture focused campaigns, such as:
- Social initiatives (ex: volunteer opportunities, donation drives) .
- Wellness (ex: physical, emotional, or financial wellness).
- Social or fun-based (ex: Pets of ABC Company, local talks).
- Short-term campaigns, such as “Wellness Week” or “Going Green.” Set up a stream with the parameter to pull content from your campaign’s hashtag, then publicize the tag in your marketing materials to encourage people to use it.
Ultimately entities should be aware about the continuity in communications best practices. Since all are accountable about health in communications, all must be prepared versus waiting for industry top-down regulations. It is all about grass-rooted implementation of communications best practices. With Google Currents, as a core G Suite application, rewarded by positive Gartner Peer Insights, this process is simplified and secure for all, enterprises and organisations in any industry as well as non-profits.
Note: core G Suite applications are Gmail, Google Drive, Google Docs, Google Sheets, Google Calendar, Google Meet, all up-to-date with The Internet standards and protocols.
Currents was first announce at NEXT19. Check my article Assign Content Admin. As Currents is a continuation of G+, you can finds tips, hits and advice by searching for G+ on my site since these takeaways are basically valid for Currents, such as “influence”, a metric measuring engagement.
