Are you kind of “frozen” with your brand communications across channels?
Think with Google!
Use Google Trends
Now is the time for 100% merge of online user friendly experience and instant trust in your brand.
Immediate Needs Are Priorities in Brand’s Communications
An extreme situation when the true value in giving to help solutions is receiving nearly automated and scaled attention back to your brand’s trust and authority.
If you are thinking about immediate needs as food supply or other essentials, you are wrong!
Instead, immediate needs are shifting to be focused on those with long-term implications, such as
- financial aid and
- continued education.
In the last week “Think with Google” reports about an increasing search interest on Google Trends for online payment options, employment support, and mobile usage — as more consumers are spending time on their devices.
Identify Brand Relevant Immediate Needs
- Digital banking, financial apps, and loans
- Government assistance programmes
- Mobile usage and education continuity
- Reinventing spaces and chores
- Working out in new ways at home
- Upgrading home appliances
Since 22.03.20 the interest in the immediate need of Online meetings has increased 5 times
How to Identify Immediate Needs for Brand Communications
Let’s take “Online meetings”as a use case. Implementing online meetings is an immediate need for brand communications in remote work and education, education continuity included.
Therefore “Online meetings” is an immediate need for “Digital Communication Skills”, one expertise of my personal brand.
To dig deeper, to support user experience and be prepared with my own brand’s communication plan, I’m researching how are events going to transform in the coming period this summer, autumn and until the end of the year.
Most of the events have been cancelled, but because of uncertainty “online events” might be the following big trend as companies are evaluating the advantages of working remotely and the functionalities of teleconferencing apps. It’s how we have identified an immediate need for digital communication skills brand communication and it’s
Online Events
Conferences, Discussion panels, Educational seminars
Check the resources in my article ‘Events Transform: Google Meet”, where I have added tutorials for Google Meet, accommodating up to 250 participants and implementing a bunch of new functionalities, 16 people on the screen and more..
Useful links: How To Work from Home with G Suite
“Satisfying immediacy is often more important than loyalty”, Think with Google
