Brands Connect
Post-digital Age
This is an insightful article with long term impact for brand management. My takeaways for brands to add to their tactics:
◊ Digital intuitiveness
◊ Cultural and trend insights
◊ Lifelong journey
Google+ is an evidence how young users start on the platform by naturally adding tools and usability to their daily online activity, rather than step by step learning and testing.
#GenZ #brand #management
