Create Product Collections Google My Business (Beta) new feature gives opportunities to businesses to showcase products. The benefit from creating Product Collections is a better reach of seasonal and top quality products for optimized rotation, better user experience and increased results for the business owners. Relevant User Experience The examples from Insights, Google My Business application is evidence of a use case for a Continue Reading
Content Volume, Profile, Brand Appearance
Content Volume Profile Brand Appearance is a strict correlation defining your brand on Google Plus. [Tweet "Create and do more on Google plus of what you love!"] Many users on the Google Plus platform have been including the major advantage of "creating what you love" in their answers when interviewed for "Google Plus Insider". "Google Plus Insider" has 48 000 followers and it is being featured on Google Plus and on Twitter. Continue Reading
Eye Contact Communication Online: Why and How To Do It
Eye Contact Communication Online: Why and How To Do It online identity and brand marketing For anyone who has been wondering what is my edition "Google Plus Insider" (https://plus.google.com/collection/YyyRcB) about, David Amerland's article "The Empathy Curve and Your Online Identity" nails all the aspects of it in view of brand marketing in today's digitized environment. I've had cases with my Facebook and friends in real life Continue Reading
Branding: Value of Vision and Value of Data
Branding: Value of Vision and Value of Data When it comes to company branding an artistic vision requires data in order to link what is implemented to a company’s goals of increased market share and more customers. It requires data to show any kind of success as part of branding. Those who start with the premise that vision alone is enough operate at a disconnect that places the burden of success on the sheer amount of money a company is Continue Reading
