Branding: Value of Vision and Value of Data
When it comes to company branding an artistic vision requires data in order to link what is implemented to a company’s goals of increased market share and more customers. It requires data to show any kind of success as part of branding. Those who start with the premise that vision alone is enough operate at a disconnect that places the burden of success on the sheer amount of money a company is willing to spend and not on the value of the activities branding involves
Originally shared by David Amerland
Data vs Vision
Yep, it’s still a thing apparently. (sigh) Well, much hurt lies ahead for those who still buy into this myth. Dive in (it’s brief) – https://goo.gl/BJEeDJ and … happy Friday!