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Home » Conference » SEO Conference 2015, Google My Business

SEO Conference 2015, Google My Business

02.05.2015 by Nina Trankova

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It is before and after SEO 2015 to me. Before, it was back in 2011 when I first attended the lecture of  Ognyan Mladenov  for updates of Google Algorithm on local SEO, consistently following the steps for better visibility, running AdWords and monitoring metrics through Google Analytics to help small businesses get more traffic ( that was the goal then). Moving in depth of search, I was on my way to start HTML, when my activity on Google plus resonated with Plus Your Business  and I was privileged to join The Academy  Completing up to Level 3 and currently at Level 4, strengthened my confidence in implementing Google products and tools to bridge business standard in the digital ebvironment and Attention Economy.

Why Google My Business

The space a business may interact on the web (desktop and mobile) is unlimited, global and local simultaneously. Being on the side of search, we are used to demand relevant results and now on the side of content, Google plus provides the free opportunity to businesses to implement a relevant strategy and reach directly their audience. It is not a shortcut, rather a persistent activity and a new standard in digital communication with multiple catalytic effects back to the business process. I was excited to share examples and experiments from my recent projects on Google plus.Local Businesses on Google Maps – Case Study

Why Personal Branding

The conversation online is a contunuous flow of data, opinions and influence. Google plus is a powerful tool for multiplying your professional authority and building your presonal brand. Be present for expert conversations, plus one, mention, share, take part on Hangouts. Follow the etiquette for best engagement  and the major lead: don’t talk TO people, talk with them about the purpose and meaning of your services.

  • Influence is a reflection of your contribution, see how it looks visually ( metrics by  NOD3X  )
  • Focus on your specific expertize, bring visual content to shape your personal brand. My example is about a Fashion Illustration.
  • Apply Google products for your team projects: Google Brand Page, Google Private Community, Google Drive, Hangouts Case Study Launch

Our discussion panel touched a number of practical benefits for businesses. We were both happy and grateful to have David Amerland on the panel too and I get  a tyny optimistic notion to read about us “seeding grounds”.

Personal Branding
Personal branding

 

 

 

 

 

 

Special thanks to the organizers of SEO Conference 2015

For more articles about SEO Conference, follow

Ognyan Mladenov

Dimitar Dimitrov

Георги Георгиев

Teodora Petkova

Borislav Arapchev

Plamen Barzev

 

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Filed Under: Innovation Business Trend Events Tagged With: Conference, Google My Business

About Nina Trankova

I have best skills and knowledge to lead your business communication and collaboration on social media and run your business projects in up-to-date digital environment. I audit your social profiles, manage Google My Business Pages, connect you to related communities. Hire me for your Digital Communicator!

Comments

  1. Nina Trankova says

    04.05.2015 at 5:30 PM

    Thank you Melinda. As David Amerland noted, we have “seeded the grounds”. Hope more businesses start benefitting on Google my business soon.

  2. Nina Trankova says

    04.05.2015 at 7:15 PM

    I’ve been happy to give examples for starting and progress of Personal Branding. Thank you Sheila.

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About me

I have best skills and knowledge to lead your business communication and collaboration on social media and run your business projects in up-to-date digital environment. I audit your social profiles, manage Google My Business Pages, connect you to related communities. Hire me for your Digital Communicator! Read More…

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