The mountain landscape – wherever it may be – comes in two parts. The top belongs to no-one, the bottom to the local inhabitants – and the whole thing, for a moment at least, to those whose eyes take in the top and the bottom as one whole, all the way to the horizon. Reinhold MessnerCrystal Horizon: Everest: The First Solo Ascent
One whole digitalization process is needed for an ultimately successful brand strategy during 2022. It looks like it’s complicated. Many would borrow solutions. But each user online is “a whole mountain” of specifics. Borrowed solutions wouldn’t work. We would better trust that complexity is illusional. Messner proved that by climbing the top of the World without oxygen. Messner is disrupting the complexity by stepping on manifested best practices locally and on an exceptionally strong belief system.
Each user online can potentially disrupt the digitalization complexity by themselves
If The Internet were a mountain, the top would be uncharted spaces of innovation and the bottom would be the current network of networks, software powered. The top, aka the innovation, are changes in interoperability, protocols, standards and regulations in the e-economy. A simplified strategy in three items will help your eyes take thе brand strategy in the top:
- Vocalize! Use the scaled and reliable communication system of Google Workspace.
- Implement! The hybrid workflow is the way to go.
- Prioritize! Put the immediate needs of the occupation first.
Then how do your eyes take the brand strategy in the bottom, aka the immediate software operations?
Let’s start from the home office. I would call my Home Office a sustainable one since I’ve set it up back in 2014. I had my meetings in the physical offices scheduled on a weekly and monthly basis depending on the industry niche and team’s availability. The annual recap articles from before the pandemic woud ultimately include the digital devide problem and best prctices in overcoming it.
The home office in 2022 is hybrid!
We are having the Before and After situation at work now. The New Year 2022 is starting the New Internet Era! The workflows in nearly all industries have accelerated the digital transformation , closing the digital divide and, as a paradox, increasing the fragmentation of the online user experience.
Expand Brand Credibility
Search indexes content on Linkedin, Facebook, so in addition to the inherent new features in the platforms themselves, the posts must be synchronous for the brand and in accordance with the recent algorythm upates in Search.
Here is a SEO experiment if you wish to take an example:
1) type Google Product Experts
2) Click Images
Nina Trankova is a Credible Result – a primary source on the topic of Google Product. A credible result is equivalent to an official publication in standard media, to a newsletter, to an exhibition, to a library etc.
How does this Search MUM, Multytask Unified Model, magic happen, which will work for every brand this way and how best to work for you? We apply the algorithms on the weekly Agenda, including those that are future yet bring advantages for the brand over all others. If you have any questions, I am available to answer.
Tip before starting with Strategy: Optimize Storage
It is of crucial importance to have your mobile device(s) operating with sufficient storage on the device and updated to the most recent versions of the apps you are using. Specifically if you are working on the go and if you are travelling by crossing country borders. Start from freeing up space.
Free up space on your devices
This is the question users most often ask n Google Drive Help Community. Here’s the short instruction to troubleshoot exhausted storage with Google Accounts:
Your storage is shared across Google Drive, Gmail & Google Photos
To see how much space you have left, on a computer, go to google.com/settings/storage Storage counts for the user that is sharing the file. Yo can clear space in Google Drive, Gmail, and Google Photos to make room for new items.Permanently delete large emails. To clear your Drive, use a computer to see your files listed from largest to smallest.Put files you don’t want in your Trash, then permanently delete them. My Google Drive Trash BinMy Google Photos Trash BinMy Gmail Trash BinTip: Within 24 hours, deleted items will show in the available space in your Google Drive account. For reference check how to Clear Google Drive space and increase storage.
My first working week is always dedicated to achieving and zero email. Starting 2022, I was surprised to discover that my email is already in the zero email mode. You can benefit enormously by following my workflow and achieve zero email status with ease.
- Keep your personal and your work (school) account separate
- Use integrated Gmail
- Digitize projects and team (group) collaboration with Google Workspace. Choose the relevant edition or ask me about the differences.
My photos storage was the biggest data consumer on my personal Google Account when I started the archiving on 5th January 2022. I had 75% of the storage used in photos – 25 000 items I keep from my family travelling. How does Google Photos help with freeing up space in Photos? Here are 5 useful steps:
Work with Google Assistant. In the Google Photos app, click storage and a window will help you with clearing photos and videos that are big files. You can check the screenshots and delete what is not needed any longer. You can select from suggested blurry photos and delete them.
After this initial efficient step in freeing space in Google Photos, it will be best to download and store your valuable photos to your computer. I personally prefer a dedicated Hard drive. Here’s the result below (56 MB):
It’s worth the time spent! I can draft Reports using Google Docs, Sheets and Slides on the go even in offline mode. I’m confident that I’ll receive all the travel instructions from the flight company and have enough storage to keep the required green certificate and tests. The mobile device has a new role to be your digital pass, therefore it must be kept operational for storage in the first place.
Tip for Brand Strategy Simplified: Anayze Search Console Insights
The top Search quierries in Insights have the most popular content and time retention of your brand’s potential audience on topics of interest in your niche. Analyze the Search Console Insights and start building your brand’s publishing calendar around those hot topics.
Google Search Console Insights, Retention
Watch my video “Brand Strategy 2022 Simplified”
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