IBM Show Case Integrated Business Solution in Bulgaria
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Innovation made in Bulgaria: Retailer Praktiker personalizes client journey with IBM
Praktiker, an international retail chain offering home improvement and do-it-yourself ( products, launched a completely new omnichannel commerce solution in five months in Bulgaria. In just five months IBM provided a complete business management and integrated web solution service: from performing the data migration to building the first online catalog for its 10,000 products. Since the solution is fully integrated with business systems such as warehousing, product picking, logistics and procurement, Praktiker can now execute simple price changes, product promotions and marketing campaigns within hours when it previously took days.
Since going live seven months ago, the new website has been visited by 750,000 unique users. The traffic has gradually tripled from around 1,500 visits a day to a new average of 5,000 a day. In the same period, Praktiker’s monthly in store and online sales have almost tripled—all while increasing the average transaction values.
“Working with IBM has enabled us to digitally transform and personalize the customer experience. For example, we can create special offers for individual customers and link to in-store promotions, such as at home assembly or delivery services. This allows us to tailor each order so it precisely fits their specific needs–giving us an edge over competing retailers,” said Kalin Georgiev, Chief of Electronic Data Processing Department, Praktiker Bulgaria. “These advanced e-commerce features combined with the expert advice from IBM Global Business Services differentiated our business and resulted in increased sales and profit.”
Online coverage via SeeNews: http://bit.ly/2o9wiKq
Case study: http://bit.ly/2nF7Sqk