Data Dress with Coded Couture Data Trend in Fashion "Coded Couture is the first to tap that data for a tangible product. And it's on trend: A survey of 1,000 shoppers by Bain & Company found that 25-30 percent were interested in designing their own clothing, and that one-of-a-kind products lower return rates, fetch higher prices, and create a "deeper connection" between shoppers and retailers. "While it's hard to gauge customization, if 25 Continue Reading