Data Dress with Coded Couture
Data Trend in Fashion
“Coded Couture is the first to tap that data for a tangible product. And it’s on trend: A survey of 1,000 shoppers by Bain & Company found that 25-30 percent were interested in designing their own clothing, and that one-of-a-kind products lower return rates, fetch higher prices, and create a “deeper connection” between shoppers and retailers. “While it’s hard to gauge customization, if 25 percent of online sales of footwear were customized, that would equate to a market of $2 billion per year,” Bain partners Elizabeth Spaulding and Christoper Perry wrote in their report”
h/t Spencer Wade
http://www.businessinsider.com/google-partners-with-hm-ivyrevel-for-coded-couture-project-2017-2
#trend2017
Nina Trankova says
ping svetlana stavreva what about Big Data Dress, I mean chocolate data updates included for me?
Julian Harrison says
About 6 Australian clothing manufacturers/retailers have folded this year, in part due to cheaper more responsive online competition. Looks like they missed this opportunity.
Nina Trankova says
Julian Harrison it looks like a new cyber-fashion emerging, so they might restart with the new data-to-human mode some time soon, one never knows. Thank you for your comment.