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Home » Trend2017 » Data Dress with Coded Couture

Data Dress with Coded Couture

08.02.2017 by Nina Trankova

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Data Dress with Coded Couture

Data Trend in Fashion

“Coded Couture is the first to tap that data for a tangible product. And it’s on trend: A survey of 1,000 shoppers by Bain & Company found that 25-30 percent were interested in designing their own clothing, and that one-of-a-kind products lower return rates, fetch higher prices, and create a “deeper connection” between shoppers and retailers. “While it’s hard to gauge customization, if 25 percent of online sales of footwear were customized, that would equate to a market of $2 billion per year,” Bain partners Elizabeth Spaulding and Christoper Perry wrote in their report”

h/t Spencer Wade

http://www.businessinsider.com/google-partners-with-hm-ivyrevel-for-coded-couture-project-2017-2

#trend2017

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Filed Under: Innovation Business Trend Events Tagged With: Trend2017

About Nina Trankova

I have best skills and knowledge to lead your business communication and collaboration on social media and run your business projects in up-to-date digital environment. I audit your social profiles, manage Google My Business Pages, connect you to related communities. Hire me for your Digital Communicator!

Comments

  1. Nina Trankova says

    08.02.2017 at 7:21 PM

    ping svetlana stavreva what about Big Data Dress, I mean chocolate data updates included for me?

  2. Julian Harrison says

    08.02.2017 at 11:26 PM

    About 6 Australian clothing manufacturers/retailers have folded this year, in part due to cheaper more responsive online competition. Looks like they missed this opportunity.

  3. Nina Trankova says

    09.02.2017 at 12:18 AM

    Julian Harrison it looks like a new cyber-fashion emerging, so they might restart with the new data-to-human mode some time soon, one never knows. Thank you for your comment.

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About me

I have best skills and knowledge to lead your business communication and collaboration on social media and run your business projects in up-to-date digital environment. I audit your social profiles, manage Google My Business Pages, connect you to related communities. Hire me for your Digital Communicator! Read More…

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