Public profiles on social media channels make us all participate in a public communications interaction on the web whether we are aware of it or not. It’s more or less becoming the same as walking the public square. With time, users learn how to express themselves better and better because essentially it’s a human to human communication. There are a number of complexities we all face, including professional public relation employee, agencies and marketers while operating across channels and networks.
International Public Relations Association Central&Eastern Europe #IPRACEE2017
I was lucky to attend the Conference in Sofia and I’m really impressed with the attention professionals are researching their way to a new transformed occupation.
My third year of intensive digital communication gives grounds to suggest two easy steps to professionals who are just onboarding networks on the Internet. Look into your visual presentation and introduction. It should be generic to the corresponding platform. Avatars might not go well on Linkedin while your passport image will drive the audience away on Twitter and Facebook!
Digital communication includes endless forms of interactions, apps and even bots. Make clear what is your preference, leave a message where new visitors are welcome to contact you. As numerous message applications are part of the Facebook, Google, Twitter and Linkedin, your audience might get lost yet as a communication expert you should get trained to open and close conversations understanding data, consistency and privacy issues with each channel.
Trust experienced users. Being a communication expert for a corporation is one thing and surfing the web as a digital communication wizard is another experience.
One of the challenges communication and PR professionals face is the same as for any other profession, even it may be considered a paradox. Professionals don’t interact in public on social media thus instead of contributing to deal with the digital divide, they unconsciously fragment it by sticking to corporate regulations.
I’ve been active in the Moderator role in the official Google Communities since a year or so and I would recommend to all communication professionals to make time and include social interactions as part of their daily activity.
- Use your Google brand account ( or start one) and personalize it with a public Hobby Collection. I have published a free guide to help Google plus Collections PRO
- Join Public Communities online and take part in initiatives online.
Essentially, we might be monitoring and measuring user experience yet we are being monitored by fields other experts are measuring simultaneously.
So, it’s the interconnected web that we all want to keep since it’s not granted in the first place! Then we are all working to make it better for us and for the Millenium and Z generations, as they often can’t recognize malicious intentions due to lack of real-life background. For the very same reason, these generations might also behave in harmful ways online.
Communication in the 21st century includes digital skills. These are to be practised in person either managed. To sum it up it’s an adult ( 21 aged) responsibility how we walk the web, what we do.
Read the presentation of one of the leading speakers at the Conference David Amerland
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My interview with David Amerland, the authour of the unique transformational book The Sniper Mind Book
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