The Future is Communications
Very well spotted svetlana stavreva This is my takeaway:
“PR and social media are in my view dirty words. They are limiting. They conjure up times of old, they unfortunately deliver negative connotations in the same way “media agencies” will in the future. This is the time for a re-branding exercise and who is better at that than those blessed with PR expertise. The future is Communications.”
And my wish is to replace a few other words as well. My list is a bit long;)
Originally shared by svetlana stavreva
Is it now the time to change the name and the nature of PR?
Check @Adam Rubins’s essay on the future is communications.
Well, we all live in these blessed times of change and challenge when every thing that does not kill us – the PR practicioners, or the PR as a whole – will only make us stronger…