Recap of SOPRA Event in Sofia
To me David Amerland ‘s presentation translates to delusion for the PRO PR and Communication, me included. I can just hope to support open-minded savvy people to the best extent I can. PRO in this niche who think they have the data and intend to empower a deliberate choice will fail.
Here is my takeaway from the mind-blowing presentation of David that explains why:
“The data may have different labels in each context but it behaves the same because it responds to the same dynamic”.
I’m thankful to my friend Svetlana Stavreva for the opportunity to attend this spectacular event and listen to world’s masters of communication. There were a few brilliant presentations!
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