AMP The WEB
Originally shared by Peggy K
Google wants technology inspired by its Accelerated Mobile Pages (AMP) framework to become web standards
Dieter Bohn visited Google HQ to talk to Dave Besbris, VP of Search Engineering, and Malte Ubl, engineering lead for AMP about Google’s work on mobile “instant loaded” content.
Today Google announced they want web standards based on AMP, but not actually AMP itself:
… we now feel ready to take the next step and work to support more instant-loading content not based on AMP technology in areas of Google Search designed for this, like the Top Stories carousel. This content will need to follow a set of future web standards and meet a set of objective performance and user experience criteria to be eligible.
Bohn points out that this is not Google pushing AMP on webmasters:
What Google is proposing is not to turn the entire web into AMP, but rather to take some of the ideas behind the clever hacks that made AMP work, clean them up, and then make them a universal standard that has nothing to do with Google. That way, nearly any webpage could be distributed as easily and loaded as quickly as ones that are supported by AMP.
This is a long term project, likely taking many months or years, even if people get on board.
At the least Google now seems to realize they need to better communicate their intent.
As we start wrapping up our discussion about AMP, Besbris repeats one of my questions back at me: “Have we just been idiots around communicating this stuff?””Yes,” he answers.
Google’s announcement: “Standardizing Lessons Learned from AMP”
Get the background information at The Verge