“To know and not to do is really not to know”, Stephen Covey, “The 8th Habit”
While small businesses are overwhelmed with everyday commitments to best serve their customers, their online communicative skills lag behind since the technological revolution has ultimately altered the means of online communication. The opportunity to be visible on Google search results is a realistic approach for direct digital communication with new customers, thus generating more business. Increasing examples provide evidence for the right route towards achieving business success and establishing a social media action plan as a new business standard.
Joining the team of EagleCo to research the steps, process and benefits of businesses verifying and staying active on their Google My Business page, I got convinced that the whole team has proven we “know and do”. If I may paraphrase Covey’s message: “To know and to do is really to know”. We worked out a follow-up project, namely, Go Local Online which aims at developing further and boosting the good practice of learning, sharing and implementing social media for businesses.
My experience with small businesses has made me realize that it is not so easy to learn the skills of using social media. Both as individuals and members of business teams we have long been targeted to consume products, thus remaining passive consumers of online content. Entrepreneurs are quite astonished to learn that their relevant content is welcome on Google My Business which enhances their own efficiency and growth potential.
Experimenting would be the way to check for yourself. It is the entrepreneur’s choice to recognize which audience is of primary importance to the specific business, yet by all means social media is the most powerful communication tool for getting the attention of new customers. The fact is that young generations are used to being in the web environment all the time, googling information, receiving it and demanding relevant data. Make sure your visibility online is palpable, hence you should provide relevant details about your business to attract the attention of your target audience via #golocalonline.
The industries and businesses which do not operate within their own digital domain and do not use social media, in effect, ignore the whole audience of social media active users. Simple as it is, when all your customers are attending the “24h digital conference” called social media, you just need to present your business there too.
Aspects of Benefits from Complete Business Listings on Google
“Our estimate suggests that the firm-specific benefits for small to medium-sized businesses could be between $212 and $250 per year. “ from “The benefits of Complete Business Listings” on Google’s get Your Businesss Online
Other aspects are:
- saving time for both business and customer; immediate free access to information;
- more business benefits from direct conversations with new customers, engagement and growth of a loyal community;
- more benefits from the global digital culture; people who are connected on the web spread helpful and relevant information, thus potential business connections and opportunities increase;
- foreigners living and working at diverse locations are more likely to trust completely listed services compared to unlisted.
Connected and unique, we always use “different speeds” in our lives and businesses. Notice the featured image from the beginning of the last century and think how fast you move, what your basic transport means and tools are and if you follow your goal?! Did you know that the digital speed contributes the most to business benefit and growth potential? Catch the trend! No doubt that the general Trend’s name is Collaboration. The team collaborating on GoLocalOnline is here to deliver the right tips and share experiences so that you could win over the digital space to obtain business benefits in the constantly evolving web environment.