The clients want the smiles, the good experience and the satisfaction. Diversity of choice makes us selective about what exactly we want in our life. Going to the theater with family friends might not be the right choice if you go skiing with the same friends though. The fun learning how to ski together and the experience being with the most skilled person while skiing is a completeley different emotion. How does this relate to our connectivity on the web? You can see the number of followers of the Collection “Eyes for Light” doubled versus the followers of the personal profile. The followers of the Collection are getting close to 6000 soon! So I can have more followers for my passion on adventure compared to my gardening. In this persice example, people would join the adventure of someone they recognize and trust thought their unique talent of photographer and adventurer. What does this graphic say from a business stand point?
Clients relate to the experience getting the best service, so COLLECT the best for them!
I’ll illustrate a well known example from a service workshop, where all the artists used to repair their cars. The workshop asked for sketches and autographs from the artists. It immediately became famous and everybody chose to take their car precisely to that workshop. It’s the business owner or the team who know the best value for their clients, for they have leaved through the experience being helpful to them. This sould be easy, it’s the heart of the business and the entrepreneurs can usually talk about it endless hours. Collect the words and shape the feelings! When do you see your clients smile? Smile in return and
Check my related article Collections Collect for more useful links and tips.
Remember you can pin a post in your collection.