To be able to simplify means to take time and observe. In the case of Google Collections the verb “collect” mirrors activities. From one side the creator of the collection compiles and saves the content they create, either currate by evidencing their best expertise and passion. Simultaneously they accumulate users round the globe who relate to the collected content. Looking into the synonyms dictionary the broader prospect goes to: congress, cluster, converge, goup, get hold of.
Expertise Converges
Think about our daily conversations with friends. We address specific topics to different firends. We know that the hobby of a friend is giving valuable knowledge and we do recommend them to others in this relation. It is not just a piece of information, nor mechanically grouped articles. Reverting to ‘congress” as a synonym to “collection” it comprises a continuous expert discussion and exchange of experience. The Collection Semantic Search is an excellent example.
[Tweet “Collections Are Your Personal Search Instrument”]
Pick your clients. At this very moment potential clients are typing in the search button! Start your collection and tell the story of your experience, the way you want this potential client to learn it from you. You can create your detailed and trendy collection of reviews you got from customers, events, training programs, video, conversations, documents…. The Collection is visible on search and users don’t need to be on Google plus to follow.
From a business perspective this advanced Gooogle tool gives entrepreneurs a personal search instrument. Knowing in depth the preferences of their clients, businesses can be flexible and surface exactly the specifics of their products and services. The power of words transforms into a power of business opportunities.
Thanks to the #FeatureFriday contest! A Collection I currated since the launch of Collections won the contest and was featured by Google Plus Creators Community. I was happy to welcome more than 1000 fans just in a week time. Now, we are scheduling following activities to add to this project together with the adventurer and photographer Lyubena Gospodinova. I’ll not disclose details, but I’m pretty sure the followers of the Collection will enjoy more beautiful experiences.
The working sessions on The Circadians proved my convinction about the big potential of collections. We did real time experiments on search to check tips and hints I wrote about earlier.
I can help you create Your Top Collection during a 25 minutes working session on Google hangouts. Subscribe here.
