The present use case is an evidence of how digital communication business etiquette is easily implemented with Google My Business application.
One thousand people over a period of three months discovered the entity.
These are 55,7% of the total who typed words or phrases in the Search box on their computers and mobile devices looking for information by related category. The entity verified their listing with Google My Business, therefore, it benefitted from publishing relevant information on Search and Google Maps, precisely images and posts.
Write Posts on Google My Business
You can hit write a post and put out the best you wish others to notice about you on Search and Google Maps. If you are aiming for an informative description the cards should be the exact reminders for you:
- what’s new
- event
- offer
- products.
Since you are using these cards it will be easy to highlight the most interesting aspects of your daily business. Highlighting makes it actionable for visitors online to engage. The graph below shows how the entity received a boosted interest after being verified. 4,42K searches on Search and 15.2K requests on Google Maps were directed to the entity.
The information you should add through images reflecting the business is:
- exterior
- interior
- team,
- at work
Basically, these are the impressions the general public will get when visiting you face to face at your physical premises. In our Use Case, the photos were viewed 50 K times for a quarter.
Keep Call to Action in Focus
The to-dos list on Google My Business is exactly as the good old standard business letters people have been sending by email, either doing phone calls for direct marketing. Does anyone remember telex and fax? This is a reminder while drafting your posts you should make the call to action brief and relevant to user’s expectations:
- order online
- buy
- learn more
- sign up
- get an offer
- call now
In our Use Case, visitors online undertook 1.65K actions:
87 people visited the website, 1.52k times users asked to be directed to the location, 50 users did a phone call.
As soon as your post is live you can hit share while logged in as the business and give it a shout out across networks.
For characteristics of the digital brands’ communication interactions read Google Brand Page Relevant Stream
