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Home » Community » Google My Business Thousand

Google My Business Thousand

08.09.2018 by Nina Trankova

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The present use case is an evidence of how digital communication business etiquette is easily implemented with Google My Business application.

One thousand people over a period of three months discovered the entity.

These are 55,7% of the total who typed words or phrases in the Search box on their computers and mobile devices looking for information by related category. The entity verified their listing with Google My Business, therefore, it benefitted from publishing relevant information on Search and Google Maps, precisely images and posts.

verified businesses discoverable
Verified businesses get easily discovered by category

Write Posts on Google My Business 

You can hit write a post and put out the best you wish others to notice about you on Search and Google Maps.  If you are aiming for an informative description the cards should be the exact reminders for you:

  • what’s new
  • event
  • offer 
  • products.

Since you are using these cards it will be easy to highlight the most interesting aspects of your daily business. Highlighting makes it actionable for visitors online to engage. The graph below shows how the entity received a boosted interest after being verified.   4,42K  searches on Search and 15.2K requests on Google Maps were directed to the entity.

Visibility online
Verification with Google My Business boosts visibility on Search and Maps

The information you should add through images reflecting the business is:

  • exterior
  • interior
  • team,
  • at work

Basically, these are the impressions the general public will get when visiting you face to face at your physical premises. In our Use Case, the photos were viewed 50 K times for a quarter.

Boost visual communication through photos
Verified entities benefit by expressing information through images

Keep Call to Action in Focus

The to-dos list on Google My Business is exactly as the good old standard business letters people have been sending by email, either doing phone calls for direct marketing. Does anyone remember telex and fax?  This is a reminder while drafting your posts you should make the call to action brief and relevant to user’s expectations:

  • order online
  • buy
  • learn more
  • sign up
  • get an offer
  • call now

In our Use Case, visitors online undertook 1.65K actions:

Expand actionable communication with users
Verification and call to action online for best user experience

87  people visited the website,  1.52k times users asked to be directed to the location,  50 users did a phone call.

As soon as your post is live you can hit share while logged in as the business and give it a shout out across networks.

Uniform communication and user experience across networks
Verified entities can easily work for uniform user experience across communication channels and networks

For characteristics of the digital brands’ communication interactions read Google Brand Page Relevant Stream

Watch Google Small Business featured stories.

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Filed Under: Google Adds Value Tagged With: Community, conversations, Digital Brand, Digital Communication, Google Maps, Google My Business, Google Search, user experience

About Nina Trankova

I have best skills and knowledge to lead your business communication and collaboration on social media and run your business projects in up-to-date digital environment. I audit your social profiles, manage Google My Business Pages, connect you to related communities. Hire me for your Digital Communicator!

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About me

I have best skills and knowledge to lead your business communication and collaboration on social media and run your business projects in up-to-date digital environment. I audit your social profiles, manage Google My Business Pages, connect you to related communities. Hire me for your Digital Communicator! Read More…

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