If you have doubted about the time and energy spent on your Google My Business page, the new changes on Google plus make things clear now. It’s about presenting the uniqueness of your products and services and keep the conversation with your current and new clients.
To give an example where “Sofia Hotel” is the GMB page, the team Manager can start preparing a wedding Collection, schedule meeting with the team in a private community and experiment by posting details from the GMB page. They may be as well discussing with the clients on a public community. The same brand can have other projects running and publishing from the GMB page on another collection, say “Swimming pool parties”
There are changes in the way you manage your Google My Business locations. You can find Google search, Google Maps, Google Plus, Insights and Reviews. It’s not necessary to take decisions other than filling this list with your own content.
The “Google Plus Brand” is not “Google” and it’s not “The Brand”, it’s a vivid space of connecting human to human experience, emotions, beliefs while the conversation about the products and services is going on.
How to Grow with Collections
This is an introduction to the event “Your G+ Business Page On The New Google +” on MIDWEEK ZAP
Featured image from GIRAFFE Coffee Roasters