Since 1963 the power of computing is adding value to business of all sizes. This was the year of the largest privately financed commercial project in history. I learned that recently from IBM Centennial Film: 100 X 100 – A century of achievements that have changed the world
1963 For the first time the power of computing is accessible to organisations of all sizes
Now that I think back, the energy of this event must have projected the mindset I have, make accessible technology to every entrepreneur and artist. I feel like being inside the video at 6:44
The question is why do people implement extaordinary technology achievements so slowly into everyday life. I’m especially concentrated on business, since entrepreneurs get results by transforming knowledge into action. Are the skills so complicated or have the entrepreneurs lagged behind their skills? By the time I cheched the video IBM Cenntenial Film, it had 1 094 673 views, after its release on the 25th September 2011. These are considerably small numbers in view of the historic progress of the innovations.
Is there a reason business is doing something wrong? There couldn’t be anything else missing except required specific skills.
1932 educational courses for companies and customers
The gap then has been obviously bigger, because today from the end of a customer we are all quite well prepared. Customers do use social media, share and communicate. What businesses need to catch up is taking advantage of the direct connection to their customers, available all the time through mobile and social media. It is a shift of thinking. What would you tell them if you knew they listen for your message? Simple and straightforward? Imagine your audience, walking down the town square and when glancing at their mobile screens, seeing and listening you talk to them:
Hei, I’m Nina. I can add value to your business by expanding your presence online. You will get an entire new digitaly up-to-date organisation and skills, implemented into your business process.
Clear and simple message, bringing the sense of utility, spoken personally by the enterpreneur, that’s an essential added value to your business, directly connecting you to your clients. Make it personal. Invest this time! Some will see, some will think, others will act and buy.
One example of best visualisation of action and results is Google’s Project Soli !
I have successfully implemented 6 steps to bring value to business and I’m now sharing these:
- Complete your business listing on Google My Business
- Start a public Collection for your best services;
- Persist posting to another Collection by sharing your knowledge and contribute with valuable content;
- Talk trending topics in your niche;
- Be present across social networks;
- Implement hangouts and video into your working process;
Action is really crutial today and adding value happens on a dynamic process, fly!
Featured image “NASA gets green light for ‘space taxi’ project with Boeing” Oct 2014, http://www.bizjournals.com/
Credit for the image: BOEING