Local Love with Zara Altar Part of the team members I was part Team Collaboration on Case Study are sharing their experience and useful statistics.
Some #timestamps of the highlights:
0:00 – Introductions
3:09 – Organic unfolding of the project focused on the local town of Eagle, CO and Google Maps
5:35 – Technological barriers
6:10 – An informal experiment conducted by volunteers
7:50 – Launching – face-to-face and boots-on-the-ground
9:15 – Associating local businesses with an international event
9:50 – The process: Audit, localize, optimize, socialize
10:25 – Lack of technological experience among local businesses
11:07 – Socialization – the team’s efforts and posts; the use of a G+ Page
13:58 – Social media monitoring for engagement opportunities
15:00 – Social presence and social engagement
16:10 – Collaboration was key to the success of this project. Structure and process.
23:11 – The evolution of the page. EagleCO is now +Go Local Online (GLO)
23:45 – How we supported and modeled “socialization” of local businesses
25:35 – Generating participation was a challenge
28:02 – The importance of involving the influence of local leaders
29:14 – People with the responsibility for local economic development are typically digitally unsophisticated
32:54 – Google Now – can they find you?
34:22 – Bogus calls “from Google”
35:00 – Put Your City On The Map campaign
37:00 – Rate of change and other challenges.
38:26 – Collaboration tips
