Year in Review
For a great 2018 with Peggy K
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Originally shared by Peggy K
YouTube for Creators: A look back at 2017 (and forward to 2018)
Usually I ask people to pick a “favorite” update, but this year maybe the choice should be your least favorite.
Here are my top stories of the year:
1. YouTube Partner Program implements new eligibility requirements
This is significant whether you are a small Creator wanting to monetize your videos, or if you just want to use Partner-only features, such as linking to your website on Cards, or being able to email YouTube Creator Support.
2. The Adpocalypse: updated advertiser-friendly guidelines, stricter enforcement, fewer ads
It feels like all of 2017 was media “discovering” problematic content, advertisers pulling their ads, YouTube responding by tightening up enforcement of the advertiser-friendly policies. Over and over again. The focus:
* Hateful content
* Violent extremist content
* Disturbing content aimed at kids
There was a period where almost no ads displayed at all. And even now even seemingly innocuous videos get the dreaded yellow $ “Not suitable for most advertisers” icon.
The good news is that YouTube does let you appeal – if your video has enough views, or your channel has enough subscribers. And they are working on improving the algorithms.
3. Crackdown on hateful, extremist and disturbing content
YouTube didn’t just disable monetization, on videos with problematic content. They also have removed hundreds of thousands of videos, and terminated many channels, including some that had millions of subscribers.
They also have been taking other actions, including:
* Using machine-learning to improve the algorithms that detect the content
* More human reviews and working on hiring more human reviewers
* Placing an interstitial warning screen before videos that don’t meet criteria for removal, but have “inflammatory religious or supremacist content”
* Disabling comments on videos featuring kids that attract predatory or sexual comments.
The cleanup is probably ongoing.
4. Mobile live streaming available to (almost) everyone
YouTube launched live streaming from the YouTube mobile app in June 2016. By the beginning of this year it was available to channels with 10,000 subscribers, and it gradually rolled out to everyone else. So now – if your channel is verified and in good standing – you should be able to live stream from your phone.
5. New monetization options for live streamers: Super Chat and Sponsorship
Most of YouTube’s live streaming innovations have been focused on YouTube Gaming, and new monetization options aren’t an exception.
Super Chat gives your fans the option to pay for a live chat message while you are streaming. The message is highlighted at the top of the chat window. This is available to all live streamers.
Sponsorship lets fans sponsor their favorite YouTube gaming channels, in exchange for perks like custom emojis.
* Annotations, replaced by Cards and End Screens
* YouTube Editor and Slideshows, no replacement
* In-video featured videos and playlists, replaced by Cards and End Screens
* Paid content, replaced by Sponsorship, eventually
Looking towards 2018
Here are a few features announced or in beta testing right now:
* New YouTube Design (this has been out since May)
Opt in: www.youtube.com/new
* YouTube Studio Beta (replacing Creator Studio)
Sign up to test: https://www.youtube.com/yt/studio/
* Community tab
This was recently rolled out to all channels with at least 10,000 subscribers.
YouTube’s take on “Stories”, being tested by a few channels now
* Live Stream “Lounge” for watching videos with your fans live
A few channels in YouTube Gaming are testing this now.
And there are sure to be other new features as yet unannounced.
Get more detailed information, links and a few tips in my blog post: