What is in Production?
via Randy Milanovic
Any piece from the web production is made out of these comprehensive and authoritative particles we consume. We shouldn’t produce what we don’t want to consume or at least do our best by taking advice from this in depth read and do article. Plus the option to self -analyze with Market Muze.
“By now, you know that SEO isn’t about cramming content with keywords.
But, it’s not about links, either.
Our data conclusively proves that top-ranked content doesn’t need a heavy backlink profile, let alone a specific keyword density.
What top-ranked content has in common is that it’s deep, comprehensive and authoritative
If you can produce content like that, then your Hummingbird game is complete.
Originally shared by Paula Allen
Study sheds new light on Hummingbird
I thought Hummingbird was water under the bridge. But Neil Patel just published results of an extensive study that yielded a few surprises (at least to me):
1. A Hummingbird-optimized site will outrank a huge link profile.
2. Topical gaps hurt your site authority and rankings, and they’re not as obvious as you might think. A topical gap is caused by not mentioning tangential items that people usually think of in conjunction with your subject, such as “gas mileage” and “fuel economy” when the website’s subject is “saving money.”
3. Deep niche content works best with Hummingbird. (No surprise there.) But beyond that, it’s important not to expand your topics unless you’ve gone in-depth enough to establish authority in your focused main topic.
4. The text on your homepage can be the most important on your website. Neil says the search engines will look at the home page and your About page the most closely to determine your subject focus.
Does anyone else find these things enlightening, as I do?
Read all his findings here:
David Amerland says
It should come as no surprise that trust, relevance and authority and a granular approach to building your online profile should be so important. Nice share Nina Trankova
Nina Trankova says
David Amerland exactly! Thank you for your comment!
What surprises me is that we /humans continue arguing against such valid evidence. If all this energy can be turned around into creating the steps….#fridayfeeling
David Amerland says
Nina Trankova ah, we are not really arguing against the evidence. Intuitively we have always known it to be true because we operate like this in the offline world. What we argue against is the considerable work that needs to take place in order for it to happen 🙂 We are hardwired to find shortcuts even when none are offered.