Originally shared by Zoltan Buzady
What Design Thinking Doesn’t Do
In reality, when you return from a trip to Brainstorm Island you probably won’t have done any real innovation — at least, not the sort that’s going to transform the fortunes of your business. This is because Design Thinking is too general a framework and too ideation-based: it’s more focused on generating new ideas than understanding how they might actually work. It often underestimates the strategic context of how specific industries and markets really work.
But still real transformational stuff can be unearthed by a DT process
Fantasy Island, you know we have a dream but
True love, holding us together
Starshine, Fantasy Island