The Philips Breathless Choir
“Philips brought together a group of 18 people for whom breathing is a constant challenge, and documented their journey through a series of films, as they conquered their fears and defied everyone’s expectations by undertaking the impossible: learning to sing. The story of the Breathless Choir was launched on World Chronic Obstructive Pulmonary Disease Day (November 18, 2015) when media and the public were invited to support the Global Initiative for Chronic Obstructive Lung Disease and improve global awareness. FleishmanHillard worked as a part of OneVoice Connect, a consortium of Omnicom agencies and Ogilvy & Mather. The campaign also won the top prize in two categories: Healthcare and Consumer PR.”
An extraordinary event svetlana stavreva
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Happening almost now: a sensational PR campaign – The Philips Breathless Choir – created by FleishmanHillard won the top prize in this year’s IPRA Golden World Awards for Excellence. The prize was awarded at the 2016 Gala held in Doha, Qatar on 5 November.
