Mirror Each Other: “Non-Line” World
I like the “experimental mindset”, put on spot in this article. Mobile first world acts like a verified role for cross channel activities of brands. It is bringing the focus to consumers.
The reality is that today’s consumers interact more with your brand on digital than they do in person. And to them, there is “no line” between offline and online. It’s a non-line world
What will success look like in a non-line world?
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123 DIGI • WIN Service says
This is why Gmail Add Ons direct the email channel (still mainstream) into a more interactive and productive way to act on incomming messages. And because Gmail is integrated into the Google Apps ecosystem, the chances are, that the function of the “channel” will be replaced by that of the “platform”, or did we miss the point?
Nina Trankova says
123 DIGI • WIN Service GbR I would translate it to ‘know your clients”. Regardless which social media channel each of them prefers, be there for them. While mail improves productivity, it also consumes the time for being informed about conversations on topic, so it’s a collaboration in team that matters most. Does this make sense?
123 DIGI • WIN Service says
Nina Trankova the way we collaborate is changing. If someone does not have time, we record (YouTube Live) the session and share it. Keep session short and work online with shared spreadsheets, documents, presentations. E-Mail is about to become a “notification” service with means to interact, e.g. accept an invitation and add it to the calendar, confirm payment, take notes and send it to a digital assistant, etc. Of course this is resulting in more engaged “customers” and engagement leads to more knowledge. But it is not the established way. It will have to prove itself as being more attractive and of course productive too.
Nina Trankova says
123 DIGI • WIN Service GbR sounds good. However each process is free to implement the best what’s matching their specific process. Thank you for commenting!