Mirror Each Other: “Non-Line” World
I like the “experimental mindset”, put on spot in this article. Mobile first world acts like a verified role for cross channel activities of brands. It is bringing the focus to consumers.
The reality is that today’s consumers interact more with your brand on digital than they do in person. And to them, there is “no line” between offline and online. It’s a non-line world
What will success look like in a non-line world?
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