Managing brands with Google+ is more and more part of digital marketing and management strategies. The classic version of Google+ got closed on 01/24/2017 and is not available.
Personal profiles – Influencer Index
For the first time personal profiles have their own Google index of influence. It measures the number of publications and monitors the reaction of followers as +1 recommendations, comments and shares, as well as reactions in subsequent shares. Thus the impact that a user has through its participation on Google+ platform on a specific topic becomes visible in metrics.
Google Plus Brands Influence on Brand Page
Short visualization. Results for January :
- With the new Google+ we are more effective when we follow and when we are active for our specific interests. Reach and connect with new like minded people. The way to do this is by: join Communities and follow Collections.
- Essentially, the user has full control over the way to communicate on Google+ Platform across all devices. A user can ignore and block any account whose content is not desired by him in their private stream of information. Users can create and keep up to date collections with quality content of articles, photos, videos. This can be either from authority publishers or from own created content. Users can participate in online Communities – both public and private.
One can build a new brand or maintain brand strategy for existing brands.
Conclusion: the behavior of each user determines how would his time on the platform be helpful, entertaining, enjoyable and effective, according to the objectives it has set to himself.
Google+ Brand Pages Separated from Google Business Pages
While the business pages have a specific list of manageable tasks such as uploading photos of the physical location, Google+ brand page requires strategies and approaches to manage the brand. These strategies relate more to specifics in management of each business, and simultaneously include requirements from areas such as semantic search and search engine optimization, PR, journalism and arts.
Grouped Content: Google+Collections
The tools to help manage the Google+ brand page are collections. These are “personalized conversations” about your brand online. The grouping of the most presentable content under your Google+ page works the same way as under a personal profile.
Start by exploring the winners from Google collections by selecting “Collections” in the menu on the left, then the horizontal line – excellent (featured). This will give you an initial idea about the tool “collections.”
Your own policies for the brand
These are a few tips to help you get started and improve grouped content for your brand via Google+ brand page
◊ Vision and style of the brand: which colors match best, consult your brand manager for images and aim for consistency in this regard.
◊ Topic: Discuss with your team, which is the topic that represents the mission of your brand in the best way. Check by searching what similar topics does G + recommended and what are the relevant collections that you see under your posts. Use the settings of recommended content.
◊ Specific content: engage experts on your team to present the advantages of the brand, as they presented them in meetings with partners in the physical reality.
◊ Schedule: add this activity to Calendar.
I hope these tips are useful when starting and update activity under Google Brand Page.
Collections are a powerful tool to reach audiences and to support “personalized conversation” online!
Collections are modern analogues of interactive magazines, shows, conferences and exhibitions, according to the specifics of each brand.
I wrote in the official Google Collections Community.
Google + has the incredible advantage for you to share the published content from your account right away to other channels -Twitter, Facebook and link that to quote the post. This allows optimizing the work schedule – volume work in the shortest time. I wrote about improvements on G+.