Google Brand Page relevant stream is a mobile first stream. It is labeled with the names of the stand alone applications Google Plus, Google My Business, Google Photos, You Tube. The new updates on all the applications started coming up live in the week of mobile first world shout out at Google’s Developer Festival 17 – 19th May (#io17) and continue with announcement of features every week. Google has announced its transformed mission in the present cyber-physical world at the largest global event that took place in Mountain View, California.
Google Verified Local Business Pages
Local business pages with verified listing have a new dashboard with a handy menu for updating information, accessing insights, link to reviews, photos section with split boxes for fast and easy classification of images, users permissions, locations, multiple locations, settings and support. When you click “visit help forum” from “support” on your menu, you can ask questions and receive the best answers from the experts on the dedicated Official My Business Community
Switch Between Google My Business and Google Brand page
On Android, while logged into your Google account, use Google app My Business. Go to the Dashboard of your business and from the main menu on the left, click “”Business info”. Scroll to “See Your Business on Google”and hit the Google Plus icon from there. Discover more about your interests and passions by working with the main menu on your Google Plus page.
Dashboard Menu is a Streamed Check List
The management of the verified Google My Business page is visualized by clickable icons of the corresponding applications: Google Photos, Google Plus, You Tube, Google My Business Dashboard. ( Image Google Brand Account Management) A business can choose the activities that best serve the specifics of their business niche. Not using any of these, doesn’t affect the accurate information on Google search and Google maps as far as it is filled in correctly and regularly updated from the “info”section: published on Google Search and Google Maps. The You Tube and Google Analytics are reachable from “Home”on the menu.
Mobile First Activities Webpages
Google has release worldwide the opportunity to instantly created webpage for verified local businesses. The details on the webpage are extracted from the data of the listing. The expert on Google Business Pages Mike Blumental commented that Webpages give a nice opportunity to Facebbok only practitioners and businesses to be present on Google. On the image below you see an instantly created webpage for a local Church, that can now serve for Churches own policy.
Mobile First Activities Posts:
New feature that helps catch attention: post special events, promotions and even gives businesses an active button to request offers and buy services. The posts are limited to 200 or max. 300 words, a small field for the image and options for setting the validity of the promotion or event over a period of time. Bellow is the card that pops up when you open Google My Business App to guide you to the publishing of a post.
The second image is a user case published post, which is a weekly promotion of a free legal fast guide with the option to ask for an offer on the topic of the guide by choosing the button “get offer”.
Access link: https://business.google.com
In my edition Business Guide I keep updates and user cases about Google My Business functionalities and productivity results.
Google Brand Pages
In the light of mobile first world, Google Brand Pages relate more to the merged online and offline user experience. Most often these are insights of processes that users are interested in while scrolling for additional information for taking decisions, connecting with friends and colleagues, learning and teaching, travelling, participating at conferences and events, engaging with prefered brands and other specific interests. The most important
in a trusted digital space on the platform. Published content on Google plus is expanding experience through interactive communication for created Google Plus Collections and Google Plus Communities.
Best practices are not just documented in collaboration among Google+ team and moderators in the official Google Plus Help Community, Google Plus Collections Community, Google Plus Vanguards. These practices are streaming live online innovative approaches for industry nishes.
Streaming Workflow: Be Known For What You Create
Be Known For What You Create is an edition, show casing Google Collections that are a relevant evidence of alignment for the real world professional expertise and talent and the quality content, created to complete the online presence of the brand or digital entity. #BeKnownForWhatYouCreate hashtag works across social media channels in confirmation to aligned digital and real world evidence of personal activity, achievements and talents. The edition has added about 150 Google Collections featured by Google. Here are a few user cases to illustrate how classified labels from the industry niches correspond to new streaming models.
- User case Business Card transformed into Streaming Business Card : I Teach – You -Lead – here We meet of University professor Doctor Buzady In Business Management and Leadership. The basic characteristics of the streamed content are:
- Clustered information in real time about personal participation in public presentations, conferences and global Academic initiatives.
- The information is completed in variety of images, location, text, links to viral media articles and video.
- The focus of the content is the persona of the University professor.
- The streaming business card has 618 followers and 68 posts
- Flow – leadership &Serious Games Doctor Buzady’s work on Flow with 110 posts and close to 7000 followers.
2. User case Art Museum Calendar transformed into Streaming Interactive Art Museum: Art & Architecture in South Tyrol
- Exhibitions, events, international competitions.
- Media coverage, articles, news and research on the topic.
- The streaming interactive art museum has 8751 followers and 47 posts. Creator Florian Castlunger
David Amerland gives his expert feedback: With his streaming business card Dr Zoltan makes the classic mistake of failing to frame his posts and relying on his reputation to carry weight but here that doesn’t count and he is missing an important aspect on engagement. In the intro of his posts there is a factual description (i.e. “this is this or this is that” that is usually evident from the post he is sharing anyway. He should really be helping his audience understand why the post is important to read and how that fits in with their lives and work. Framing, in Communication Theory, is creating the right background so context can be understood better. His other Collection “Flow- Leadership & Serious Games” is framed very well.
The Interactive Art Museum Collection does do that and has both better engagement and a higher follower count.
Essentially any good Collection gets the purpose of its narrative across and creates a sense of personality that makes it easier to engage.”
3. User case Travel Guide transformed into Streaming Travel Guide: Bali Culture and Traditions
Real time online experience of culture and traditions from food, temples, festivals, events.
Insights about the understanding of traditions
Variety of content; from text and images to GIF, video and livestream.
The streaming travel guide has more than 6000 forffolers in just two months and 39 posts. Creator Anna Grozdanova
Chart based on “Your Influence” metrics since day one of the brand
creating content on ongoing bases, complying with Google best practices and engaging about the shared interest of culture and traditions in Bali have involved more that 6000 users to the streaming travel guide within a short period of two months.
Streaming Workflow Identifiers
Owners of Collections can identify corresponding points of interest that have been so far on paper, on traditional conferences and exhibition stands, on traditional media and transform these by implementing new digital forms of content.
Leaders should be aware about their personal role they have for their brand and for the communities the brand owns and manages online. When leaders choose not to be active online in general, I would recommend a Leader’s book as part of Brand management of Google brand pages. It is the known persona influence.
David Amerland identifies a few example labels Google page managers can use to create a relevant Google Plus Collection:
- Create a Better Earth – Cause
- My Travel Story – Book
- Product and Feature Updates – Catalogue
- Rubik’s Cube Club
- Sunday Read – Club/ Community
- Google+Create – Magazine
- Google+Insider – Media Program
- Sunday Read – Club/ Community
- Cloudwars – friendly, welcoming past time Community/town square
What are the characteristics that will help implement these leadership achievements in other niches. Repeated public information that has been on paper, at exhibition stands, product and service functionalities, experiences at art and culture events or in other words meaningful conversations for the audience.
5 Tips For Streaming Conversation Tied to Personal Guidance
- Communication touch points from traditional formats, such as instruction manuals.
- Events and exhibition stand presentations, public speaking in all its forms.
- Insights about culture and traditions, including travel, food, art.
- Discussion hot topics and highlights.
- Retro perspectives.
With Google Plus optimisation, connectivity, trust and authority happen in real time while you are talking your interests and passions on the platform.
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