The new Google plus leads you directly to the essence of your digital presence by the advanced tool Collections. It is advanced for the context of contribution to knowledge. The Collections that have a constantly growing number of followers are a vivid space of on-going conversations in depth of the subject matter. Whether you are on your personal profile or through your Google Brand Page/ Google My Business page, it is the conversation that attracts followers by specific interest.
Collect In Your Collection
- Start by creating your collection
- Post directly to that Collection
- Keep it relevant to an up-to-date trend
- Add new content
- Let this be done with your passion
- You can Download a Free PDF How To Create Growth With Collections
It might turn into “trap of content” , explains David Amerland’s and his advice is to be exceptional.
I’ve been lucky to interview exactly an exceptional Communication and PR Social Media Manager, Florian Castlunger and learn more about the mastery of content creation. High Intensity, Productivity, Elegant Style, Fantastic Dedication, it is all happening in reality with the Winner Of The First German Content Marketing Prize ( time stamped).
The technology revolution is affecting all professionals at present. Instead of frustration, learn digital skills and turn the technology tools into your ally. Like any other asset/ tool you use, it needs your persistent care and attention. Choose to do it as part of your daily activity and you will have easy and productive digital presence.
The New Google Plus Across Social Media
There is valuable new opportunity on the new Google plus for you to share the posts across social media profiles on Twitter, Facebook, Linkedin, Pinterest, Instagram.
The key understanding of a winning digital strategy is the action in collaboration. The wider and detailed content becomes naturally the place to go for related expertise too. The technology trends in 2016, Amy Webb lists in this article have this curious emphasis: “
. We don’t recognize it as such, but we are living in an age of digital telepathy, where we can send information directly to each other’s brains via the internet”
Fast Rewarding Communities
Thus, on the new Google plus Communities become the rewarding fast connectivity to grow new contacts and turn these into practical projects and results.
You can either organise a private community to keep an open discussion about member’s concerns, learning and supporting process or start a public community for creating large connected network of like minded people.
My practice with The Circadians Community gave me the extraordinary advantage of learning by doing. I highly recommend you to join our online training courses in 2016 for strategy engagement. My privilege is to meet you in the classes “Google Branding“, scheduled on The Circadian Calendar. Check and subscribe here
There are a number of reasons I like the circle logo of Google Plus and one of them is the action and light in the “G”. Go Plus your interest, plus related interest, plus people who work and contribute to a specific interest, plus your community members,
they are bringing their professional expertise online for our ever augmenting knowledge.
Feature image: Messner Mountain Museum Corona, The “Golden Step” by Ursula Huber, 2014