Create Product Collections Google My Business (Beta) new feature gives opportunities to businesses to showcase products. The benefit from creating Product Collections is a better reach of seasonal and top quality products for optimized rotation, better user experience and increased results for the business owners.
Relevant User Experience
The examples from Insights, Google My Business application is evidence of a use case for a quarter period of time. New visitors online are discovering the brand for categories they are searching for across devices. The relevant content is an actionable guide to actions the users take by visiting the site, asking how to reach the address or calling to talk to the business by phone.
Conclusion: the more relevant content businesses succeed to draw attention to by creating Product Collections, the better results they will be enjoying for prompting potential online clients to the most attractive suggestions.
Read more about the balance between the volume of Content Creation and the Brand Appearance.